Guides
Plain-language explanations of what the name check looks at and why.
- What a Domain Name Check Looks At — and What It Cannot Tell You
The eight checks behind the MAZA name check, what pass, warning and fail mean, and what a check like this cannot do.
Read the guide → - Choosing a TLD: Why .com Is the Default and What Else Works
How the name check treats different domain endings, and why country-code endings and unusual endings are judged differently.
Read the guide → - Slang and Pronunciation: Why Names Fail When Said Aloud
How the name check looks for unwanted readings and hard-to-say names, and a simple read-aloud test you can run yourself.
Read the guide → - Trademark Basics for Domain Names: What a Name Check Can and Cannot Do
What a trademark conflict looks like in a domain name, how a known-brand check works, and which registers to search yourself.
Read the guide → - Name Shape, Length and Invented Words: What Makes a Name Easy to Remember
How the name check judges hyphens, digits, length, topic words and invented words, and what to aim for when you build a name.
Read the guide →